The Value of a Brand

We all know that brand logos and names can be valuable assets and powerful promotional tools. Research has shown that children as young as 2 years old can recognize certain logos.

Some are created by company founders on their own, and some are the result of intensive work by advertising agencies. Pepsi spent a million dollars on its latest logo redesign. Nike paid a graphic design student $35 for its swoosh design.

These, and other interesting facts on designs are on this infographic published by FinancesOnline.com.