Tips to Improve Your Business Development Writing
Persuasion and law go hand in hand with the use of language that is often very complex. Writing has long been a go-to option lawyers use to build their personal brands. Some of their writing is meant to be consumed by other lawyers while other content is written for client and business development purposes. Writing for a file, however, is very different than writing for business development. Below are nine tips for improving business development writing. Understanding these tips—and the differences in writing styles—will make writing for business development much easier.
- Have a purpose: Create content that is useful and


