Legal Marketers: The Champions of Client Service
“Customer service is the new marketing, it’s what differentiates one business from another.”
– Jay Baer, Author
Every legal marketer will tell you that they have two sets of clients – internal lawyers as well as the firm’s clients. For those of us working at larger firms, at any given time, our clients can also include Human Resources, IT, Knowledge Management, Finance, and so on. Similar to lawyers with demanding clients, legal marketers cannot predict the requests that will come in on any given day. But after a few years in these roles, many tend to master how best to . . . [more]


