Canadian Companies and Social Media
The results of a recent survey conducted by Leger Marketing for SAS, a business analytics software and services provider, on the use of social media by companies have been published today: only 1 in 5 Canadian companies post on social media networks and monitor social media conversations on a regular basis. These two actions are considered the fundamental pillars of effectively using social media.
A lack of resources and a view that it is a waste of time and energy are cited as explanations as to why companies choose not to use social media or not to monitor mentions of . . . [more]
