This article originally appeared in the Fall 2011 issue of LAWPRO Magazine. All issues of the magazine can be found at www.lawpro.ca/magazinearchives.

Technology is becoming an ever greater part of our lives, both personally and professionally. On a daily basis most of us use a cellphone or smartphone, a desktop computer and the Internet. Many of us will have an iPad or other tablet device and be posting updates on Facebook, Twitter or other social media tools.

Clients expect their lawyers to be technology literate – and there are always new and improved ways for communicating with clients. Here . . . [more]

 

Quite a few of us in Canada have been on Google+, but we’ve found there are far more American lawyers trying it out. Let’s hope that changes fast.

Vic Gundotra of Google announced today a number of changes. Google claims it made 91 improvements to the platform during the 90 days of operation. Today they add 9 more improvements, largely related to the Hangouts feature (including mobile video chats), as well as a much-needed search function. But the 9th new “feature” is that they are opening it up to the public. It was previously in beta testing . . . [more]

I agree, this is not news. Our lives are getting faster and we expect to know what is happening right now in the world, not what happened five hours ago or yesterday. For those of us who work with information and live online, television and radio are often not fast enough. We expect to hear about things as they happen.

Lawyers need to stay on top of what is happening to clients so they can help respond in a timely manner. As librarians, the challenge is pulling information together so that those we serve are up to date. In the . . . [more]

Google’s venture capital arm, Google Ventures, is intent on disrupting the legal market.

First, it invested in LawPivot, a Quora-style Q&A platform for providing legal advice to businesses. LawPivot has now opened its platform to the public, allowing lawyers to answer businesses questions in a venue visible to the public.

This new twist on LawPivot’s business model will build up a valuable and publicly-accessible knowledgebase of legal advice for businesses to leverage. LawPivot will also provide lawyers a high-visibility platform to demonstrate their expertise to prospective clients.

Google Ventures has also recently invested in Rocket Lawyer, . . . [more]

The Canadian Bar Association’s National magazine has just released an article in the July/August 2011 edition, The Best in Digital Marketing. Compiled and edited by Luigi Benetton, the article surveys opinions from Marni Macleod, Allison Wolf, Connie Crosby, Carol Fitzwilliam, Warren Bongard, Jordan Furlong, and myself.

Leadership and innovation was recognized for the following firms:

• Osler for best design
• BCF for best recruitment outreach
• Goodmans for best client outreach
• Hull & Hull for best use of video
• Miller Thomson for best national website
• Brazeau Seller for best regional website
• Foster LLP

. . . [more]

These are notes are from a panel discussion session at the American Bar Association 2011 conference in Toronto last Friday, one of the Solo Day 2011 talks. Panelists included Charley Moore, founder of RocketLawyer, San Francisco, CA; Carolyn Elefant, solo practitioner and blogger (see MyShingle.com), Washington, DC , and Jay S. Fleischman, consumer bankruptcy lawyer at Shaev & Fleischman (see NewYorkBankruptcyHelp.com and BankruptcyLawNetwork.com) and online legal marketing consultant at www.LegalPracticePro.com . Note: these are my selected notes from this session; any inaccuracies or omissions are my own. I welcome your comments and follow-up thoughts! . . . [more]

These are notes are from a panel presentation session at the American Bar Association 2011 conference in Toronto last Thursday. Panelists included Dominique Shelton, Wildmon Harrold, Beverly Hills, CA, Prof. Teresa Scassa, University of Ottawa, Research Chair of Information Law, Ottawa, ON, Dr. Ann T. Greeley, DecisionQuest, and Nicole Black, Rochester, NY . Note: these are my selected notes from this session; any inaccuracies or omissions are my own. I welcome your comments and follow-up thoughts!

Dominique Shelton – Overview on what is social media

Social media often involves the creation of “user generated content”, which . . . [more]

In this ten-minute video, best-selling author Seth Godin talks about a fundamental shift in today’s business world that includes marketing, social media and a move toward openness. He says: “You are going to have to change if you want to be there too.”

Yahoo! Futurist: Seth Godin

 

Some food for thought. A quick summary:

1. Marketing needs to be responsible for the product.
2. You need to measure interaction.
3. The only asset that gets built online is permission to talk to people.

I wonder about the first point and how it can be applied to a law firm? I almost think . . . [more]

The South Carolina Bar Association just released an Ethics Advisory Opinion on the use of Groupon by SC lawyers.This interesting opinion dealt with the question of whether it is ethical for SC lawyers to use Groupon. The answer: Yes, but proceed with caution. Read SC Ethics Advisory Opinion 11-05 here. . . . [more]

Well now all of us can start gauging our effectiveness via a growing number of websites that seek to place a quantitative assessment of your clout (or Klout as it may be) in social media circles.

There’s been something of a buzz lately among the law marketing crowd about putting QR codes on business cards — typically on the back, because they are ugly. (See, e.g. Shatterbox, Larry Bodine, ABA Journal.) It’s taken a while for this technology to percolate down to lawyers:these pixelated squares have been around for a few years now and mentioned more than once on Slaw: QR Code; Possibilities of Barcodes; QR Codes & Mobile Marketing. The thought is that a contact need only snap a photograph of your QR code to be provided with whatever . . . [more]

The features on professional networking site LinkedIn change frequently, so it is worth spending some time periodically to update your profile.

Earlier this month I attended the AIIP (Association of Independent Information Professionals) annual conference. I took a bit of extra time to attend one of the pre-conference workshops put on by Scott Brown, owner of Social Information Group, on using LinkedIn. It was good to have a current, detailed look at the network and its current features.

Allow me to share a few things I learned:

• some of the formatting options are hidden under unrelated sections in

. . . [more]