Canadian Lawyer Is Building Relationships
June’s issue of Canadian Lawyer just came out, with a great article by Glenn Kauth on using web tactics for client development.
There’s a few familiar faces (including yours truly), and some familiar platforms.
But what’s interesting about the piece is the rationale provided for why more big firms are not jumping into it. As a cost-effective strategy, some of these firms indicate that most of their clients are not heavily utilizing social media.
In my opinion, this misses the point slightly. Not only do bigger firms have the ability to produce more comprehensive and polished approaches to social media, . . . [more]
