Spam Now So You Can Spam Later
CASL – the new Canadian anti-spam act – comes into force July 1. It contains extensive, complex provisions that apply to the sending of any email that has a hint of a commercial purpose (a “CEM”). In the short term it may increase the amount of email we get. We have all received emails from mail lists we are on asking us to confirm our consent. But there is another reason we may get more. The reason goes like this:
CASL requires express or implied consent from the recipient before a CEM can be sent.
The act contains a . . . [more]
