Ebooks vs Paperbacks, Kindles vs iPads
Two interesting topics have come up in recent days; both of which seem connected. The first is Amazon’s prediction that ebook sales will overtake paperback sales by the end of 2011. Not entirely surprising, considering they’re already outselling hardcovers (“180 e-books for every 100 hardcovers”). And on it goes: paperback sales are eclipsed, ebooks will then be compared to the combined sales, paper becomes the minority, and so on. I think we all know the trend.
So if the market’s future is digital, what exactly do we want from the experience? The answer to this question depends a lot . . . [more]


