Stores Tracking Our Cell Phones
Some retailers are following customer movement in stores by tracking cell phone movement. From a legal perspective it raises issues around privacy and perhaps wiretapping laws. To a great extent whether or not such activities comply are dependent upon the subtleties of how it is being done, and how anonymously it is being done.
The other issue – as is often the case when dealing with privacy related issues – is the customer acceptance or “creepiness” factor. Some people would welcome getting a coupon on their phone while wandering through a store. But for others it feels like surveillance and . . . [more]


