Personal Branding: A Rose by Any Other Name
Recently there has been debate about the concept of personal branding. Detractors of personal branding argue that companies, objects and services can be branded, but that people cannot be branded in the same way. Much of this debate seems to hinge on the idea that to undertake acts of personal branding, one must relinquish a degree of humanity and individuality. This couldn’t be further from the truth and is purely an issue of semantics.
Branding is the process required to create (and maintain) a controlled and instant impression of the identity or personality of the subject in the minds of . . . [more]


