Canada Post Creates Second Life Shopping Island
We are seeing that the social networking tool/virtual world Second Life is gradually becoming more relevant to business as more organizations take the plunge to test it out and market their wares to SL users.
Case in point: Canada Post has just launched Maple Grove, a city in Second Life. It was announced Thursday (see press release Canada Post Leaps Into Virtual World – Nov. 1/07) and the grand opening took place Saturday with a six-hour music festival. Maple Grove includes brand name stores where you can purchase real world items and have them shipped (using, of course, . . . [more]


