Engage Your Marketing Department
Have you considered how to best use your marketing department? Do you come to them once an idea has been flushed out and expect them to deliver on the concept without the background information? Or do you employ them early in the process, let them help you define the problem and then develop a solution? If you are part of the latter group I applaud you. Unfortunately most lawyers and law firms are in the former category.
There are many reasons why your firms marketing department has a good or bad reputation. A good marketing department is engaged early and . . . [more]
