Simon Chester previously mentioned the Internet Corporation for Assigned Names and Numbers (ICANN) move towards Internationalised Domain Names.
One of the unanticipated consequences is how words in non-Latin scripts convert within browsers in unicode.
Nigel Kendall of the Times Online explains,
. . . [more]
The problem for Western users is that the internet addresses of many well-known companies, such as Apple, Yahoo, Google and PayPal, can also be rendered to look identical in Cyrillic scripts, such as Russian.
To a Roman-reading eye, an e-mail containing a link to any one of these sites might appear genuine,