“Don’t be evil,” is Google’s motto, or one of them at least. But even were that the central pillar supporting the nine-year-old giant, Siva Vaidhyanathan, a Professor at the University of Virginia, would still be worried, worried enough to write a book called The Googlization of Everything: How One Company is Disrupting Culture, Commerce and Community — and Why We Should Worry. Well, to be writing a book called “The G of E etc.”: he’s constructed a blog of that very same name that will document and invite comment on his work as it proceeds. He puts it this way:
This blog… is dedicated to exploring the process of writing a critical interpretation of the actions and intentions behind the cultural behemoth that is Google, Inc. The book will answer three key questions: What does the world look like through the lens of Google?; How is Google’s ubiquity affecting the production and dissemination of knowledge?; and how has the corporation altered the rules and practices that govern other companies, institutions, and states?