Tips Tuesday

Here are excerpts from the most recent tips on SlawTips, the site that each week offers up useful advice, short and to the point, on research, writing, and practice.

Practice

Lawyers, Don’t Miss This Step in Your Marketing Plan
Sandra Bekhor

How is marketing a law firm different from marketing a packaged goods business? Instead of creating desire for a product, you are creating connection with people. So, it stands to reason that the basic structure of a marketing plan that say sells detergent doesn’t quite cut it for lawyers. Aside from the obvious difference in the implementation of the plan, there’s a critical step missing. …

Research & Writing

Bardal Factors Employment Law Tool
Law Society of Saskatchewan Library

Researching employment law? You will be excited to learn about a new employment law resource, bardalfactors.ca. Designed to be used by lawyers and self-represented litigants, this tool enables you to quickly and easily identify reasonable notice periods for termination and dismissal. Specifically, the tool allows you to locate cases that have applied the Bardal factors. What are these factors exactly? The factors come from the 1960 decision Bardal v. Globe & Mail Ltd. (1960), 24 DLR (2d) 140. ….