Keep a List of Questions for Product Demos

Keep a record of research questions you have answered and the next time you have a demonstration of a new product, use one or more of these questions (amended as appropriate). You get a much better idea of how a resource performs when you can compare its results to what you have retrieved using other resources than you do from a vendor’s prepared searches.

Alternatively, when a product is being demonstrated to end users, encourage attendees to bring questions that they have run into recently to the session. It is much easier for for users to evaluate the quality of a product when it is addressing a problem that is real to them.

— Susannah Tredwell