Law firm marketing activities should help enhance at least one of the four Rs: revenue, reputation, referrals, and retention. One way of enhancing reputation is to be quoted in the media. 

Now, some lawyers would rank facing the media right down there on the popularity scale with root canals. They would consider the idea of actually cultivating relationships with journalists to be unseemly. However, you’ve all read news articles where the same lawyers get quoted over and over again. I’m sure you’ve wondered, “That lawyer doesn’t know any more than I do about that topic. How come he/she gets quoted . . . [more]

No, it should not. That’s the best answer under existing doctrine and I think it is also the right answer.

In my previous post The Curious Case of the Non-Lawyer Attorney General: White Tiger of the Legal Profession, I reviewed the BC courts’ rejection to a challenge to a non-lawyer being appointed to the top legal job in the BC government.

Since then, BC Premier Christy Clark appointed a lawyer (!) as Justice Minister and Attorney General (The Hon. Suzanne Anton).

Despite this, the trend of non-lawyers being appointed as AGs is not abating and the . . . [more]

Sheryl Sandberg’s recent book “Lean In” urges women to develop greater confidence by moving past internal barriers and leveraging their strengths to move into positions of greater responsibility. This is easier said than done. How do you increase your self-confidence and capitalize on your strengths to do this? How do you overcome inner barriers or external biases if you are not even aware what they are? The answer is through leadership training.

Leadership training is one of the most under-valued and misunderstood opportunities for lawyers – especially women lawyers – to advance their careers. While lawyers regularly take courses in . . . [more]

During the closing session of the Canadian Bar Association’s Envisioning Equal Justice Summit: Building Justice for Everyone, held in Vancouver in April, we were asked to come up with one idea from each table to help access to justice and to move justice reform forward. Through the lens of legal information and based on the sessions I attended Saturday, the thing I would like to discuss further is developing expertise in analyzing and explicating existing datasets and creating the structures to collect new data about the legal system to assist in evaluating the effectiveness of programs and demonstrating . . . [more]

XSLT refers to Transformations, a member of the Extensible Stylesheet Language family: http://www.w3.org/Style/XSL/. As the World Wide Web Consortium (W3C) describes it, “An XSLT stylesheet specifies the presentation of a class of XML documents by describing how an instance of the class is transformed into an XML document that uses a formatting vocabulary, such as (X)HTML or XSL-FO.” In other words, you can use it to transform an XML document into HTML. A little less directly, it’s also used to transform XML into PDF, EPUB, etc. This is important stuff, but not really very new anymore. . . . [more]

One question I’ve been getting asked more and more frequently as I do presentations on LinkedIn for lawyers is whether it’s worth getting a paid LinkedIn account. For most lawyers, the basic (free) LinkedIn account has more than enough features to help you build your network, find and communicate with people and build relationships. But there are some advantages to having a premium account, depending on how you’ll be using LinkedIn. For example, if you’re planning to use LinkedIn as your main contact database, you might want to consider a premium account.

Here’s an overview of the different types of . . . [more]

Bombardier makes trains and planes. Courts and tribunals make judgments. Decisions are the main product of the judicial activity. Why are then courts not more enthusiastic when it comes to assuming the responsibility to publish their product on their own? The responsibility to run an open court lies with the court itself and today access to digital case law on the Internet can definitely be seen as a requirement of the open court principle.

With regard to self-publishing information, the judiciary has been overtaken by other branches of government, such as legislatures and Queen’s printers. The reliance of courts on . . . [more]

The recent floods in Calgary and Toronto have brought considerable attention to the water damage coverage and exclusions of most home insurance policies. Water damage represents approximately 40% of all eligible home insurance claims, and costs the Canadian insurance industry just under $2 billion annually. While most home insurance covers water damage, there are two significant situations excluded in a standard policy: flood and seepage. 

A flood, according to the Insurance Bureau of Canada, is defined as water flowing overland and entering your home through windows, doors and cracks. This is surface water on what would otherwise be dry . . . [more]

We have long been fans of Tom Mighell’s iPad books, which include iPad in One Hour for Lawyers, iPad Apps in One Hour for Lawyers, and now the third member of the series, iPad in One Hour for Litigators. If lawyers have tended to fall in love with the iPad, litigators are becoming obsessed with it.

The small form factor, the ease of use and the ability to compete with large firms which have huge litigation budgets have all been factors. One thing we’ve seen as we lecture is that litigators buy the iPad and only then ask, . . . [more]

At the end of June the Attorney General of Ontario announced that Alvin Fiddler, deputy grand chief of the Nishnawbe Aski Nation would co-chair a new panel intended to help rectify the severe underrepresentation of First Nations peoples in Ontario’s justice and jury. The panel will oversee the implementation of seventeen recommendations made by former Chief Justice Frank Iacobucci in his report “First Nations Representation on Ontario Juries”. The report, which was released to the public last February, was initially intended to examine the narrow issue of First Nations peoples and jury representation. However, with Iacobucci drawing the . . . [more]

Conventional models of regulating lawyer conduct tend to be largely reactive. In most cases, law society disciplinary regimes respond after a complaint is filed alleging that a lawyer has engaged in some kind of professional misconduct. One obvious shortcoming to this approach is that concerns are addressed only after they become problems. For clients and affected third parties, this type of “after the fact” regulation often provides little solace: lawyer discipline can be a lengthy, time-consuming process that yields little in the way of meaningful relief. Obviously, it would be preferable if the problem never occurred in the first place. . . . [more]

In one of my recent columns I discussed the idea of measuring marketing effectiveness. As an adjunct to that piece, I want to comment this time out on a trend I’ve noted in the marketing industry that I think is noteworthy for law firms – the rise of the digital marketer.

In-house marketing roles in law firms have historically focused largely on “the classics” of professional services marketing – business development (co-ordinating RFP responses and assisting with client pitches), event management (client seminars and firm receptions) and brand identity projects as well as oversight of firm print collateral (brochures, . . . [more]