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Archive for ‘Columns’

Thought Leadership – a Long Term Investment

The selling of ‘expertise’ has always been a crucial element to legal marketing. Why else would lawyers with heavy billable targets take months of their valuable time to write a book? Expertise, even more than having years of experience, is an important measure of qualification, and a tool used to grade the modern professional. So the question presents itself: does an Expert rise from the ranks and develop out of peer acknowledgment? -OR – is an Expert a created entity carefully crafted by profile building and marketing? It is my contention that the answer is likely found in that ‘grey . . . [more]

Posted in: Legal Marketing

All the M’s in Information

Librarianship as a career choice was a remarkable fit for me, because I like to know everything about everything or at least how to find it (don’t call it nosiness!). My undergraduate studies may have prepared me for playing Jeopardy but it was my library degree that made it possible for me to get that rarest of all things — a Perfect Job! As a librarian I get paid for following my passion — finding information, organizing information, getting information out to end users. In order to do my job correctly, I get to talk to people. By asking questions . . . [more]

Posted in: Legal Information

Millennial Fever

During the past 50-odd years, the North American legal profession has been notable for a ready supply of labour. The post-war population boom and increased access to post-secondary education, combined with the enduring lure of a legal career, ensured that there would always be a deep pool of lawyers into which firms could dip for talent.

When a buyer’s market lasts that long, the buyers’ advantages become locked into the prevailing culture of the marketplace. Much of what we take for granted in modern law firms — hourly billable targets, ever-increasing workloads, lengthening partnership tracks, client hoarding by partners, and . . . [more]

Posted in: Practice of Law

Portals Revisited

About eight years ago, I toured the country with a number of seminars conducted by the Delphi Group on corporate portals. Portals were quickly becoming an option for corporations (including law firms) and the market was raging with a number of portal vendors. Most of these are not around today as consolidation and evolution of the concept saw mergers in the industry, and many early entrants didn’t make it through the first few laps. But I was impressed then, and still am today, with the basic concept Delphi had developed and with their framework for thinking about and building portals. . . . [more]

Posted in: Legal Technology

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