2009 Tribalization of Business Study
A post on the Read Write Web site caught my eye this morning. The post alerted me to Deloitte LLP’s 2009 Tribalization of Business Study, which evaluates the perceived potential of online communities and identifies how enterprises believe they may better leverage them.
Although there is a “maturation” of business use of social media, the summary document perceives that organizations are not yet reaping full potential of social media activities.
. . . [more]Survey results indicate that while enterprises are effectively using online tools to engage with customers, partners, and employees for brand discussion and idea generation, organizations are continuing to struggle


