Direct Marketing Case Graphics
This week the Supreme Court of Canada released the decision in Richard v. Time Inc., considering an appeal of prohibited business practices in marketing under Quebec’s Consumer Protection Act. John Gregory summarized the case on Slaw previously here.
The plaintiff received $1,000 in compensatory damages and $15,000 in punitive damages after he received a direct mailing from the defendant that appeared to indicate that he had won a Cash Prize of $833,337.00. The Quebec Court of Appeal reversed the trial judge’s decision in favour of the plaintiff, indicating that the campaign did not explicitly make any promises and . . . [more]
