Applying Legal Project Management Principles to Marketing Projects
My inspiration for this column comes from hearing Steven Levy and Rick Kathuria speak about legal project management at the Legal IT Conference on April 4th. Steven very effectively described the “Seven Habits of Effective Legal Project Managers” which included creating a project charter, clarifying stakeholders, minimizing waste and building a communication plan. Rick talked about how this was put into practice at McCarthy Tétrault through the implementation of a legal project management framework that involved the following four stages:
LPM Framework Define Plan Monitor EvaluateSo far, most of the focus in legal project management has been . . . [more]


