Social Media – a Good Source of Data About Insurability?
People have expressed concern about behavioural advertising, in which advertisers watch what one does online in order to send out ads that are likely to appeal to the person watched. A number of big online services are now developing a ‘do not track’ command to allow their users to prevent their information from being collected for that purpose.
A more interesting, and more intrusive, usage of behavioural information collected online is by insurance companies that may decide whether someone is a good risk to insure based on that information. Fans of XXX’s double-cheese-and-bacon deep-dish pizzas may find themselves having a . . . [more]


