Introducing the Precedent Innovation Awards
Lawyers love awards. So much so that they have become in some quarters such a questionable marketing practice that the Law Society of Ontario has special commentary for them under the Rules of Professional Conduct,
. . . [more]4.2-1 A lawyer may market legal services only if the marketing
(a) is demonstrably true, accurate and verifiable;
(b) is neither misleading, confusing, or deceptive, nor likely to mislead, confuse or deceive; and
(c) is in the best interests of the public and is consistent with a high standard of professionalism.
…
[3] Examples of marketing that do contravene this rule include…
(e) referring
