Google Search Favours Mobile Friendly Sites
Is your website mobile friendly? As of yesterday, Google search ranks mobile friendly sites higher in search results.
This means that if someone does a google search from a mobile device, a site that is mobile friendly will appear higher in the search results than one that is not mobile friendly and would otherwise rank the same.
Given the high and trending higher percentage of time people use phones and tablets for search compared to PC’s, it is increasingly important that web sites be mobile friendly.
You can test a URL for mobile friendliness on this google page. In case you are wondering, Slaw, my elegal blog, and the Harrison Pensa web site all pass the test.
So take the test for your web site, and if it doesn’t pass, talk to your web developer.
Actually, it’s just smartphones. Tablets are treated as separate devices by Google.
https://developers.google.com/webmasters/mobile-sites/mobile-seo/overview/different-devices
That’s actually a much smaller impact than if iPads and tablets had been included.
Their focus on smartphones may be a result of their charitable deeds, see: Claire Cain Miller, “Fighting Homeless, One smartphone at a time”, New York Times, April 14, 2015 .