Charity Begins at Home
A newly minted partner that I know, was hit with the realization that while she has a robust group of clients, she can no longer look to her firm to send her work as they did when she was an associate. Lisa knows that developing new business is now completely up to her. She also now has a responsibility to make sure that associates in her medium-sized firm are given sufficient work that they too are profitable.
When Lisa looks at her marketing plan, it includes all the right activities. She regularly contacts existing and old clients. She gives client . . . [more]
