Marketing Technology: What’s That?
Back when I started in Law Firm Marketing, the IT department was God and Marketing was a vestigial part of Admin. Everything that didn’t earn fees was dumped in Marketing. We took care of golf tournaments, firm giveaways, and oh yes, holiday cards. We didn’t decide what events would be run or newsletters issued; we just did what we were told. Many of us could scarcely keep from muttering, “Did you want fries with that?” as we left a meeting.
IT, on the other hand, decided what software the firm would use, what hardware to run it on, and what . . . [more]
