Become a “Mediation Freak”: Understanding the Role of Incentives in Mediation
In their recently published book Think Like a Freak, Freakonomics authors Steven Levitt and Stephen Dubner offer a simple set of rules to explain the role of incentives in many forms of financial and non-financial interactions.
- Figure out what people really care about, not what they say they care about.
- Incentivize them on the dimensions that are valuable to them but cheap for you to provide.
- Pay attention to how people respond; if their response surprises you or frustrates you, learn from it and try something different.
- Whenever possible, create incentives that switch the frame from adversarial to cooperative.


