Non-Marketing Uses of Social Media
Dennis Kennedy and Tom Mighell have an excellent piece in Law Practice Today on 10 non-marketing uses of social media; very basic items such as ‘reconnecting’, or ‘learning a new subject matter’. It’s well worth a look.
One recurring thought that hit me as I read it, though, was that for each and every suggestion (whether intended or not) there was excellent marketing value being delivered. Marketing should never be considered simply running around flogging articles, or speaking like we’re reading from an advertising script. If those are the only activities someone takes part in online, you might . . . [more]


