“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” — Dr. Seuss (I Can Read with My Eyes Shut)
Early adopters they are not, but lawyers I have found are keen to learn. But as a group, it’s the drive to action that’s the biggest challenge, particularly if it cuts into billable time or doesn’t have an immediate or positive impact that’s within sight.
I’ve been talking a lot about social media to client firms and larger audiences for a while now and the results bring varying degrees . . . [more]