Newspapers and Truth(?) in Advertising
The back page of the “Report on Business” section of the Nov. 29/10 Globe and Mail is a full page add for a type of electric space heater. The word “free” appears repeatedly on the page. The first words under the picture that occupies the top 1/3 of the page are, in bold, in block capitals, in larger size than the balance of the caption: “FREE MIRACLE HEATERS ARE ON THE WAY“.
The picture is of a man – (undoubtedly) an actor – who looks like a friendly Amish grandfather. I want to believe that no Amish community is . . . [more]


