European Court of Justice Rules in Google v LVMH
Luxury good maker Louis Vuitton Moet Hennessy (LVMH), who produces Moet & Chandon champagne and Dior perfume, claimed that Google’s advertising polices violated their trademark. The practice in question was the use of key words related to brand names by counterfeiters, who would then link to online stores.
Based on reported coverage of the case, the European Court of Justice made several main findings in a decision released this morning:
- Google has not infringed copyright simply for allowing companies to purchase trade mark key words
- Google cannot be liable for advertising requests if it removes them when informed that


