Search Engine Optimization: What Really Works for Law Firms?
Boy oh boy, is this a hotly debated topic – and we happened to attend a very illuminating presentation by Mark Jacobsen, the Senior Director of Strategic Development and Thought Leadership for FindLaw (long position title!). While I am normally somewhat skeptical of FindLaw (after all, they are in the business of selling websites/SEO), Mark did a great job of presenting a study done by FindLaw in a “teaching” rather than a “selling” way.
His presentation was entitled “The Futility of Chasing Silver Bullets: An Analysis of Aggregate Search Performance for Law Firm Websites.” They apparently like long titles at . . . [more]
