Amazon’s Top Reviewers Are Rarely Anonymous
Stepping outside legal subject matter for a moment, did you know that top reviewers on Amazon are publicly listed? Amazon values this group’s contributions enough to maintain a Hall of Fame, and cultivates further engagement through its Vine program, where members are given a box of free samples (once or twice a month) in exchange for delivering a couple online reviews.
NPR has an interesting post about the amount of free samples that simply show up “out of the blue” for Amazon’s top reviewers. This despite the fact that “Vine reviews have fewer stars, on average” within . . . [more]
