Congratulations, You May Have Already Won…
So a lawyer gets an email / letter saying:
Congratulations, based on our extensive research and review you have been named as a top ranked / elite / awesome lawyer in your practice area and will appear in our print / online publication. You can obtain / enhance your listing by completing form X / sending a profile and the (non-trivial) sum of $X.
The questions are:
- Do these publications do any more than feed our egos?
- Do buyers of legal services actually look at these print or online publications to find a lawyer?
- If so, do they trust the
