The Friday Fillip: What Colour Is Your Hue?
I have a friend who seems incapable of learning what colour puce is. It’s not one of those things where we look at turquoise and you see blueish but I see greenish. No, she always comes up with something chartreuse instead. It’s a naming problem. And when you get right down to it, names don’t cut it when it comes to colour, though we keep on trying.
Of course, there’s the whole marketing schtick, where you’re selling the sizzle as much as the steak. It’s not “beige.” Never “beige.” It’s “paper lantern” or “lemon meringue.” “Orange”? Oh no, you’re looking . . . [more]


