Selling It… With Standards
If you’re ever at a loss for a hit of quasi-judicial material that’s easy on the brain and fun to read, try the adjudications of Britain’s ASA (no, as Michael lines would say, not that ASA, or that, or that or…), the Advertising Standards Authority. The association’s adjudications are made available on a well-designed website, week by week, set out with brevity, and linked to the particular standard that was alleged to have been violated. The one that caught my interest involved a broadcast ad by Moët Hennessy UK Ltd. that:
. . . [more]showed a man sitting on a couch with