More Choice for Clients Is Better, Right? Yes, But…
In his 2005 Ted Talk “The Paradox of Choice” Barry Schwartz presented an insightful condemnation of the “official dogma” of the modern, western, industrialized world. The “official dogma” states that real freedom comes from maximizing choice. Seems reasonable, even obvious. However, he emphasizes that too much choice has two negative effects on people:
- Too much choice produces paralysis rather than liberation. With many options to choose from people find it difficult to choose at all; and
- Too much choice makes us less satisfied with the result of our choice even if it was a good decision. This is because of


