Communicate by Design: Keep in Touch
Recently I was preparing a talk on using social media for client development and I noticed something interesting in the LinkedIn company page. In order for me to see contact information for a law firm who had status updates I had to “chase” the “About” information down the page, as it appeared below the updates. The more updates there were, the more I had to wait for them to load and then scroll farther down the page to the “About XYZ Law Firm” text. Then, despite some other descriptive information about the firm itself, the only contact information in the . . . [more]


