Ghostwriting of Law Firm Blogs – Unethical? Maybe. Bad Marketing? Definitely.
Recently, I’ve heard from more and more clients that they’ve been contacted by a website and digital services provider offering to not only build them a new website but to provide content for the blogs on their site. Now, I could write a whole article on their websites, pricing model, quality of usability and practice of “re-renting” websites (including the content), but that will need to wait for another day. What’s really on my mind is the trend towards the “ghostwriting” of lawyer blog posts that we’re starting to see here in Canada.
In this instance, “ghostwriting” is whereby a . . . [more]


