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Archive for ‘Columns’

Redefining Social Media Success Through a Closer Look at the Stats

Organizations pursuing civil justice objectives need a website. On this point, there can be no doubt. Often operating with constrained budgets, these organizations need an efficient and appealing means to inform stakeholders and attract supporters and, in this regard, nothing can be more cost effective than a website. It’s now an article of faith that promotion of that website and engagement of those stakeholders also requires an active social media presence. But do the facts support that view?

Based on analysis[i] of social media engagement with CanLII (a free-to-access legal information site containing nearly 1.3 million court and tribunal . . . [more]

Posted in: Justice Issues

When Lawyers Leave: Client Retention Strategies

One of my more popular columns last year dealt with introducing a new lawyer to your firm. I said the arrival of a new lawyer or group of lawyers was a marketing opportunity both inside and outside the firm. As the dust settles on the collapse of Heenan Blaikie, it’s time to look at the other end of the spectrum—the departure of a lawyer or group of lawyers from a firm. Not many firms go the way of Heenan Blaikie, but individual lawyers or groups jump ship all the time. 

It’s a bit of a stretch to say that the . . . [more]

Posted in: Legal Marketing

Dealing With Link Rot – Are DOIs the Cure?

Over the past decades the publishing industry has developed standards to provide unique identifiers to text products. The most well known is the ISBN, the International Standard Book Number, which now comprises 13 digits, and ensures the same titles published in different parts of the world can be identified separately. The version used for periodicals is the 8 digit ISSN – International Serial Serial Number. Then there is the International Standard Text Code (ISTC), a numbering system for the unique identification of text-based works, which links different text works within books, audio books, etc. All of these standards ensure . . . [more]

Posted in: Legal Information

Open and Legal Education

There is no shortage of topics to write about when it comes to Legal Education in the 21st Century. Most of them encompass a huge amount of changes that are in process or on the horizon, which, depending on your outlook, can be taken as good news or bad. I think everyone can agree that it is a bit overwhelming to contemplate – especially since most of the changes such as governing body regulations, legal job markets and technological innovations are completely out of our hands and still be decided. Even the most pro-change reformer who would love to . . . [more]

Posted in: Legal Education

The Speed of Change (Spoiler Alert: It’s Slow)

The buzzword bingo I played during LegalTech NY and ReInvent Law was won by the word “change”. It was an amazing firehose-of-information week, and getting off the plane I was committed to picking up Kotter’s Leading Change book (again), plus I ordered Rogers’ Diffusion of Innovations book. But the February blues of a Toronto winter got the best of me and I ended up reading Switch instead. (It was an easier and happier read as it turned out.)

I came away from New York with the (rather obvious) thought that: change will be slower if solutions don’t make things easier, . . . [more]

Posted in: Legal Technology

Lawyer Shockvertising

2014 started off with a bang in the legal marketing world when Georgia lawyer Jamie Casino ran a two-minute local television ad during this year’s Superbowl that includes (and I’m hardly scratching the surface here) biblical references, allegations of a cover-up by the area’s chief of police in the death of Casino’s brother, and a sunglass-clad Casino wielding a flaming sledgehammer to smash his brother’s tombstone while a pounding heavy metal soundtrack plays in the background, all of which apparently provides the backstory for Casino’s decision to move from criminal defense to personal injury law as his preferred area of . . . [more]

Posted in: Legal Marketing

What Women Lawyers Gain From Women-Only Groups

A recent cover story in Canadian Lawyer “The Case for Ladies Only” questioned the need in 2014 for women lawyers to form organizations or hold events that are for women only. Ignoring the outdated use of the word “ladies” (which in itself shows the need to educate the profession on how women should be treated) the article raises the question about what is the best way to achieve gender parity.  

Given that women’s participation in the profession (thirty-seven percent) is still decades away from equaling that of men and that women have stalled at around twenty percent of . . . [more]

Posted in: Practice of Law

Apple v. Samsung – the Saga Continues

The news, reported in late February, that Apple and Samsung had once again failed to resolve their smartphone patent dispute through mediation did not come as a big surprise. At this writing, the technology giants were preparing to go to trial in California in late March, although there was still some prospect that continuing discussions with the mediator could produce a last minute breakthrough.

Published reports citing court filings stated that company executives met with the mediator in a full-day session, followed by a number of phone calls, without success.

The background of this dispute includes significant wins by Apple . . . [more]

Posted in: Dispute Resolution

5 LinkedIn Profile Mistakes Lawyers Make

LinkedIn is the largest online professional network and the social media platform lawyers are most likely to engage in. But many lawyers are not using LinkedIn effectively, and they’re missing opportunities as a result. Here are five of the top mistakes lawyers make on their LinkedIn Profiles.

1. Missing, distracting or unprofessional photo

LinkedIn is a business network, not a social network, so no selfies or photos with pets, please! Truthfully, I haven’t seen any lawyers who have posted Profile pictures with their pets, but I have seen photos that are obviously selfies (even if they tried to look professional), . . . [more]

Posted in: Legal Marketing

Trouble at T’ Mill — or Case of Permanent Stasis?

This week we received via one of our sources, Reed’s financial wind up figures for 2013 and also in that document their comparison with the group’s 2012 figures. Even to a numbers illiterate like myself it’s fairly obvious that Lexis Nexis may well be generating some revenue but profit margins are negligible. Lexis capital expenditure compared to the other members of the Reed Group is also way out of whack as we’ll discover.

So first up …..

Revenue
Legal Year to 31 December 2013
2013  £m 1567
2012 £m 1610

Change Constant Currency -4%
Change Underlying +1%

Revenue is up, . . . [more]

Posted in: Legal Publishing

There Is No Simple Way to Organize 12,000,000 Titles

When I was working on my masters of library and information studies degree it was (and may still be) fashionable for libraries to discontinue use of formal classification schemes (like Dewey, Library of Congress, or my favourite KF Modified) and switch to a bookstore model of organization by topic. This was described as being an improvement over other options because the majority of people using libraries don’t understand what the numbers mean, and this helps them find books on subjects they are interested in without having to learn the scheme first. Of course there were both those . . . [more]

Posted in: Legal Information

“Why Is the Law Society Donating to Political Parties?”: Some Answers and Questions

“Why is the ‪@LawsocietyLSUC donating to political parties? Why is my membership fee used to support the Conservatives.” This tweet by Ottawa criminal defence lawyer Michael Spratt caught my eye on an otherwise slow Tuesday in February. It had never crossed my mind that the Law Society might be in business of making political donations. The concept seemed strange, if not a bit troubling.

The tweet linked to an article published in the Law Times just over a week earlier on February 10, 2014. Although mostly detailing Elections Ontario data about donations made by law firms to political parties, the . . . [more]

Posted in: Legal Ethics

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