Canada’s online legal magazine.

Archive for ‘Columns’

Maximize Your Content Marketing: Get New Traffic From Old Content

I like to encourage lawyers to ‘repurpose.’ Repurposing is using what you have already done (including legal work) in new and different ways to attract the attention of a new audience or to provide valuable reminders to your existing audience. Lawyers can leverage what they are already doing to get more mileage out of their work. For example: taking a recent case and creating a case study or turning a CLE presentation into an article for an industry trade publication.

Re-issue existing content in a new form

Another way to repurpose your old content and give it new . . . [more]

Posted in: Legal Marketing

Ferreting Out a Rat

As you can imagine, the personalities you may meet over the course of a career in criminal law can be – ahem – colourful. I have frequently marvelled at some of the outrageous things I have seen defendants and complainants say and do but often forgotten in the rich cast of characters that populate a criminal trial is the crown witness. Commonly relegated to side-show status, in many trials a crown witness deserves top billing on the docket marquee along with the accused and complainant. This is particularly so for that most intriguing of animals – the confidential informant (“C.I.”). . . . [more]

Posted in: Justice Issues

Where Have All the Articling Students Gone?

This is my first column for Slaw, and may I say, it is an honour to be asked to contribute. Of all the reading material that crosses my desk and my computer, Slaw is one of the few for which I have always made time, even if it’s just to scan titles. The combination of blogs and columns always seems to bring me information, just when I need it, or even better, before I know I need it.

By way of introduction, for many years I worked as a Law Librarian in Bay Street law firms. I even spent a . . . [more]

Posted in: Legal Information

The Never Ending Search for New Markets & Alliances

As the world’s economy heads inexorably for another meltdown it’s instructive to see where the management teams of the larger legal publishers are looking in order to try and keep shareholders and boards happy in the final quarter of 2011.

Two immediate examples come to mind and make us wonder where they can go next.

Option 1 : New International Markets

Now the press releases about China have died down as the publishers (like the rest of us) have realized it’s actually much harder to make money in the PRC than initially thought. Especially so when you have to spend . . . [more]

Posted in: Legal Publishing

The Initial Prospect Meeting

Lawyers know best. It must be true otherwise they wouldn’t always be asking for marketing material to give to a prospect prior to the first meeting.

Marketing people are regularly requested to put together a “package” for a lawyer who is meeting with a potential client for the first time. They want to include information on the firm, practice area(s), other team members, and of course their bio. The problem is that all that information is readily available on the firms’ website and the prospect likely would not have even taken the meeting if they had not already looked up . . . [more]

Posted in: Legal Marketing

What GI Joe Taught Me About Access to Justice

Back in the 80’s – well before the availability of such innovative distractions and time wasters as the internet, Netflix, DisneyXD or PVRs – the late afternoon viewing options for pre-teen couch-potatoes were pretty sparse. Worse still, most of what was available often tried to impart important life lessons to impressionable young minds. Anyone remember the ABC After School Specials?

Some of those lessons must have stuck, because I can no longer hear someone say “now I know” (or some such) without reflexively adding the GI Joe inspired response: “and knowing is half the battle!”

So it . . . [more]

Posted in: Justice Issues

Ruminations on the Ethics of Law Firm Information Security

Lest anyone have forgotten Rule 1.6 of the ABA Model Rules, here it is – and similar rules apply everywhere:

Rule 1.6 Confidentiality Of Information

(a) A lawyer shall not reveal information relating to the representation of a client unless the client gives informed consent, the disclosure is impliedly authorized in order to carry out the representation or the disclosure is permitted by paragraph (b).

(b) A lawyer may reveal information relating to the representation of a client to the extent the lawyer reasonably believes necessary:

(1) to prevent reasonably certain death or substantial bodily harm;

(2) to prevent the . . . [more]

Posted in: Legal Technology

The Incorporated Council of Law Reporting

The Incorporated Council of Law Reporting is an interesting publisher, established in 1865 by the legal profession in Great Britain, to bring some order to the then somewhat chaotic world of law reporting. Before this time, English law reports, now known as Nominate Reports, were produced on an individual basis by barristers, with a series lasting from one or two volumes, to the working life of the author barrister. Series varied in standard, layout and structure.

The ICLR oversaw the introduction of an orderly reporting system with the creation of The Law Reports, as the series that would report judicial . . . [more]

Posted in: Legal Information

Introduction to Risk Management for Law Firms

It could be argued that from the time that students first enter law school they are being trained as de facto risk managers. Students are typically asked in their exams to “spot the issue” and spend hours learning the various legal pitfalls (ie: risks) that may face future clients. In practice lawyers continue to play the role of risk managers as they are called upon to manage and minimize the risks that clients face in their daily business operations. Despite this considerable grounding in working with risk and counseling clients on methods to minimize and avoid risk, seemingly very few . . . [more]

Posted in: Practice of Law

Revisiting PDFs for Law Firm Websites & Mobile Publishing

Most law firms have a history of using Adobe’s Portable Document Format (PDF) to distribute their brochures, papers and longer written pieces. That practice matches what web usability experts have long advised: “PDF is great for distributing documents that need to be printed,” but not much more than that. The well-traveled rule is that if a document contains more than five pages of text (hint: that excludes lawyer profiles), then PDF format is worth considering.

Now, let’s throw a wrench into this. As we approach the end of 2011, many firms and their their clients are moving toward paperless . . . [more]

Posted in: Legal Marketing

Pro Bono: Ubiquitous Saviour or Reluctant Crutch?

Anyone looking for a sign of the times for the state of access to justice in British Columbia will find at least 100 of them sprinkled throughout the province. In its efforts to provide maximum accessibility to some measure of free legal counsel for low- and modest-income British Columbians, Access Pro Bono (BC’s largest pro bono legal service provider) operates pro bono legal advice clinics in 100 different locations across BC— in communities stretching from the 59th parallel down to the American border, from the Rocky Mountains over to the Pacific shores. Pro bono clinics are now more common . . . [more]

Posted in: Justice Issues

Bloomsbury Professional Launches New Online Tax Law Service With Market-Beating Price.

October 21 saw a most interesting and perhaps game-changing development in professional publishing with the launch in the UK of Bloomsbury Professional’s new online tax law service, www.bloomsburytax.com.

What makes the new service worth noting is not rocket science technology or really cutting-edge functionality but price and simplicity, combined with an unashamed resemblance to the book idiom in its presentation – a smart move, it might be suggested, in an e-book era.

The publisher, formerly Tottel Publishing, itself and, by implication, its content having roots and established credibility derived from LexisNexis origins, boasts that the key features of the . . . [more]

Posted in: Legal Publishing

3li_EnFr_Wordmark_W

This project has been made possible in part by the Government of Canada | Ce projet a été rendu possible en partie grâce au gouvernement du Canada