Legal Publishing and Market Research – Getting It Right
Robert MacKay, the philosopher publisher from New Fetter Lane, recently posted yet another thoughtful piece on a matter of interest to legal publishers and their customers under the title The Customer is Sometimes Right (April 29, 2014).
This time, Robert addresses the subject of the dynamic that exists, or rather should exist, between the publisher and the customer in the development and re-development of major legal information products. Specifically he comments on “the methodologies used to define and understand user needs by way of direct customer contact”.
As Robert says, the next product or service that will astound us will . . . [more]


