B to B or Not B to B?
That’s the question. Whether it’s a no-brainer to hang in and suffer all of the outrageous highs and lows of advertising, economic instability and the decline of print or instead, in search of fortune, shake a spear at that particular sea of troubles? These might be among the issues facing the multiplicity of business to business publishers that continue to produce magazines, directories, exhibitions and other activities that rely on advertising and sponsorship, for lawyers and other advisers.
It hasn’t been an easy time for the magazines and related sectors for a good number of years now. Moreover, many of . . . [more]
