Better [And/or] Faster [And/or] Cheaper
Western Union. IBM. Kodak. All are examples of well-established, successful businesses that failed to seize perfect opportunities to evolve to meet changing market conditions and paid the price. How much bigger would Western Union have been if it had bought the patent for the telephone when Alexander Graham Bell offered it? IBM’s not a small fish, but think of where it might have gone if its business modelling hadn’t suggested that carbon paper was a better bet than xerography. As for Kodak, the firm focused on film instead of the digital camera – on which it held the first patent. . . . [more]


