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Archive for ‘Columns’

Get SMART About Setting Marketing Goals

New clients will often ask me: “What do you need from us?” I do an intake interview to learn about their practice groups, their clients, and their current profitability. Then I ask them for their marketing goal.

Before the relieved look of “That’s it? That’s all it’s going to take?” leaves their faces, I hasten to tell them that they must thrash out a SMART goal. That’s Specific, Measurable, Achievable, Relevant, and Timely. It’s anything but easy, yet without it, most firms’ marketing initiatives will degenerate into unfocussed, ad hoc, pet projects that don’t . . . [more]

Posted in: Legal Marketing

ODR for NAFTA

Back in June of this year, the Cyberjustice Laboratory played host to the NAFTA Advisory Committee on Private Commercial Disputes, commonly referred to as the NAFTA 2022 committee since its creation stems from article 2022 of the agreement:

  1. Each Party shall, to the maximum extent possible, encourage and facilitate the use of arbitration and other means of alternative dispute resolution for the settlement of international commercial disputes between private parties in the free trade area.
  2. To this end, each Party shall provide appropriate procedures to ensure observance of agreements to arbitrate and for the recognition and enforcement of arbitral
. . . [more]
Posted in: Dispute Resolution

Using Social Media to Advance Access to Justice

According to worldwide statistics,[i] there are over 1.5 billion people on Facebook, 400 million people on Instagram and 320 million people on Twitter. In 2016, 71% of Canadians logged on to Facebook weekly, 49% of us watched videos on YouTube at least once per week and 27% of us used Twitter at least once per week[ii].

In terms of age breakdown, American statistics reveal that 88% of Americans between the age of 18-29 are active on Facebook, 59% use Instagram and 36% of individuals in the same age group are on Twitter and Pinterest[iii]. Many . . . [more]

Posted in: Justice Issues

Automation, Support Services, and Flat-Fee Billing

The degree of predictability and repetition in legal services determines both their ease of automating and flat-fee billing, as distinguished from hourly billing. See this article by, Erika Winston,[i]Is Your Practice Area a Good Match for Flat-Fee Billing?” (in, Attorney at Work, June 16, 2016).

The benefits of flat-fee billing arrangements are numerous, from predictability to efficiency to increased client satisfaction. But not all legal matters are appropriate for flat fees.

So, how do you know which practice areas are right for a flat-fee structure? The short answer comes down to two words: predictability

. . . [more]
Posted in: Practice of Law

Can You Trust Your Expert Witnesses With Confidential Data?

Not always. There was a recent case in which confidential data was not, to put it mildly, well handled. The corporate defendant, a mortgage servicer, was accused of violating a consumer’s privacy rights based on the manner in which it handled collection calls. The defendant protected its customer data with layers of network security consistent with best practices and ISO guidelines. During discovery, the plaintiff’s experts received the calling data and copies of the customer service call recordings.

Both experts had unrelated full-time day jobs. Their expert witness work was a side business run out of their homes. Neither expert . . . [more]

Posted in: Legal Technology

Recent International Surveys Shed Light on Why We Litigate, Even Though We Say We Prefer Mediation or Arbitration

Many business leaders and in-house counsel say that they strongly prefer alternatives to litigation. So why is litigation still the default process for most commercial disputes?

My previous Slaw column looked at the question of whether lawyers are “hijacking” mediation and arbitration. I speculated that one of the problems may simply be that lawyers are risk-averse. This leads them to follow the well-trodden path of litigation, rather than exploring less well-known alternatives.

Some recent research may shed light on the apparent disconnect between the dispute resolution parties say they want and what they actually do.

Pre-empting and Resolving Technology, Media . . . [more]

Posted in: Dispute Resolution

Client Relationship Report Card: A for Effort?

Though the market is more competitive now than ever, new revenue opportunities arise regularly. One of the keys to taking advantage of them is through strong relationships and a robust network of contacts. It should also go without saying that having strong client relationships is the best defensive tactic to guard against encroachment by competitors.

As we head into the summer months, it’s a good time to pause and reflect on your client relationship building and business development activities so far this year. If you had to grade your efforts, would you get an A or a C? If a . . . [more]

Posted in: Legal Marketing

Proprietary Algorithms for Public Purposes

It is now generally recognized that “code is law”: how computers process the millions of on/off, yes/no signals in their binary universe can have legal effects beyond their obvious output. Deciding how computers handle data they receive is a matter of choice, and those choices have consequences. These consequences arise whether or not the software writers, the coders, are aware of their choices or assumptions.

Two developments have brought the coding issue back to the fore in public discussion. The first is the computerization of what used to be purely mechanical devices. The analysis of physical phenomena is done, pursued . . . [more]

Posted in: Legal Technology

Open Justice?

Last year The Action Group on Access to Justice (TAG) released a report that examined public perceptions of access to justice in Ontario. For those of us who work in the legal and justice sectors, the results were dismal. Here’s what we heard: 40 per cent of Ontarians do not believe that they have fair and equal access to the justice system. In addition, members of the public chose these descriptors of the justice system: old fashioned, intimidating, broken.

These results seem discouraging, particularly for those of us working to build supports and establish resources that enhance access to . . . [more]

Posted in: Justice Issues

Against Tradition

In a recent column in Canadian Lawyer, Ian Holloway, my Dean and friend, wrote in defence of lawyerly traditions, such as calling Ontario’s law society the Law Society of Upper Canada, and barrister’s robes. At the same time he emphasized the importance of professional innovation, particularly in legal education. He concluded that the ambition of lawyers should be “Change in substance, tradition in form”.

I have some serious reservations with Ian’s position. I agree that some of our traditions have modern advantages (e.g., robes neutralizing class and gender-based judgments of lawyers based on their clothes). But when we weigh the . . . [more]

Posted in: Legal Ethics

Dürer and New Law: Everything Old Is New Again?

One of the many advantages of studying history and the arts is that one gets a very broad sweep of perspective that other subjects can’t provide.

Business school case studies are very interesting but are usually always based on contemporary successes as anything older than ten years is deemed irrelevant. However, if like me, you enjoy reading the books of economic historian Niall Ferguson, you will appreciate that everything old will become new again – if you wait long enough.

It is trite to say that although there are many other different ways lawyers can bill their clients, no . . . [more]

Posted in: Legal Information

This Little Measure

Font large upon a central screen, my new hybrid car informs me about my fuel efficiency.

Big numbers. Right in front of me. Hovering around fifty miles a (US) gallon.

Inspiring me to keep it there. To accelerate more slowly. Gentle my Kia Niro up our precipitous hills. Ease off the gas on the flats, letting battery power take over. Even drive – slightly – slower on Seattle’s crumbling, potholed streets.

It is a basic tenet of any measurement science, including project management, that you get what you measure. My quantified efficiency glowing large between the spokes of the steering . . . [more]

Posted in: Practice of Law

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