Evolution of Traditional Law Publishing Marketing Techniques
I was asked recently to express some views on a topic on which I have never claimed any significant expertise, that of how to market books published on law and related professional topics (for the expertise, see the forthcoming 6th edition of Alison Baverstock’s book, How to Market Books). The fact that it still needs to be done by many publishers makes it a relevant issue but to some observers, perhaps a little distanced from the real world or simply in different types of publishing, it might seem odd that anyone should discuss such a topic at . . . [more]
