Choice Architects
Persons who design and arrange the shelving of items in a supermarket or in a cafeteria or books in a library can affect the choices people make. Such persons are choice architects and they have the opportunity of nudging people to make choices that may be good for them. The position of items can affect the choices that people make.
Whenever choices are made by individuals there is an opportunity for choice architects to affect individual decisions. For example, in organ donation some nations have a very high participation rate by requiring a negative choice on drivers’ licences. That is, . . . [more]
