Professional Publishers Working With Institutes and Similar Bodies
I have long believed, certainly before we spoke so much about “communities”, that if a professional publisher is to achieve its best, by all the relevant measures, it has to engage closely, intimately, regularly and consistently with the key member institutes, associations, societies and representative bodies in the market. In its efforts to reach and understand the members, as well as to build trust with them, to circumvent the membership route is unwise and can be a recipe, to some extent at least, for failure. That said, it is not necessarily an easy route for the publisher . . . [more]
