Unsubscribe Requirement Hits Hudson’s Bay Company
In file 9110-2023-0067 the CRTC reports on enforcement action taken against the Hudson’s Bay Company for allegedly violating Section 6(2)(c) and Sections 11(1) and 11(3) of CASL Canada’s Anti Spam Law.
Since CASL came into force in 2014 a large portion of enforcement action has been taken on the need to include in commercial electronic messages (CEMs) an unsubscribe mechanism that could be readily performed.
The investigation led to an allegation that the Hudson’s Bay Company sent CEMs between January 1, 2022, and November 30, 2023, without including an unsubscribe mechanism that could be readily performed.
The Hudson’s Bay Company . . . [more]
