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Archive for ‘Columns’

Karen MacLaurin’s Next Chapter

There are few members of the Canadian Association of Law Libraries (CALL) who are unfamiliar with Karen MacLaurin. The lively Executive Director of Ottawa’s County of Carleton Law Association for the past 20 years, Karen has been a fixture at CALL conferences for more years than any of us want to remember. She has also been a key contributor to many CALL initiatives. The Copyright Committee, Vendors’ Liaison Committee, Courthouse Librarians’ SIG, as well as other groups, have all benefitted from Karen’s energy and experience. In 2007, Karen was the chair of the program committee for the Ottawa CALL conference. . . . [more]

Posted in: Legal Information

It’s Not the Tool! It’s YOU!

I sometimes get asked silly questions like “which social network is the best?” or “which is better for law firms, content marketing or email newsletters?”

I find these questions silly, not because lawyers shouldn’t make value judgments on where to invest their time and money, but rather, that questions like these can inspire thinking in exclusionary terms. That one web tactic or service is vastly superior to its competitors, or that personal experimentation should be abandoned. Here’s the simple truth: it can’t.

Most law firms wouldn’t purchase a software package without a trial test period, and by the same . . . [more]

Posted in: Legal Marketing

Research Plugged-In, Too

This time around the Legal Research Unplugged column is a little less legal and a little more plugged-in than usual. As often is the case, I have been thinking about the way students and young lawyers carry out research and the way we teach or guide them in this (the “we” being the more experienced research lawyers, teachers, and librarians who are tasked with or take on the responsibility). However, this time around my thoughts have turned to research skill with tools other than the traditional legal resources, in particular, skill with the tools of a “plugged-in” researcher. Perhaps this . . . [more]

Posted in: Legal Information

The Future of Law Firm Branding

A couple of weeks ago, I wrote about the ascendance of individual lawyer brands. Today, I want to write about the corresponding decline of law firm brands. And there’s no better place to start that discussion than with the fate of Heller Ehrman.

Heller Ehrman, if you’re not familiar with it, is a century-old California law firm that dissolved last week. You can find detailed coverage here, here and here. The lasting impression you take away from these reports is that Heller was neither evil nor incompetent. Its rivals were sad to see it fall, and many . . . [more]

Posted in: Practice of Law

How to Institute an Open Access Policy? Stand Up.

On June 10th, my colleagues in the Stanford University School of Education listened patiently as I stood before them explaining how the Harvard Law School had passed an “open access” motion which was going to lead to free online access to all of the scholarly articles that they published. We were on a faculty retreat, at a hotel by the ocean near Monterey, California, with the waves rolling in not far from where we were sitting. An opening had appeared in the program, and I jumped in, asking for the time to explain what such a policy could mean for . . . [more]

Posted in: Legal Publishing

A September Tune-Up

The most powerful and complex information-processing tool we have sits between our ears. But are we making the most of it? This September, instead of defragging the hard drive, give yourself a mental tune up to ensure you are making the most of your primary information processor.

I turned to three experts for their take on maximizing brain power: John Medina, neuroscientist and author of Brain Rules; David Allen, productivity coach and author of Getting Things Done; and Gina Trapini, lead editor of the blog Lifehacker.

Tip number one: Sleep to excess, I dare you!

Adults do . . . [more]

Posted in: Practice of Law

Feeling Weedy?

Summer is for weeding. The horticultural among us use the sunny days for tending to their gardens. The bibliocultural among us tend to our collections. This summer, as every summer, I read shelves, assessed collection strengths, and determined the fate of subscriptions and individual volumes – keep or chuck? Repair or replace? Track down missing volumes, or write them off? And I shifted, and I shifted, and I shifted. We’ve now got grow room in the areas that need it, and I got a great upper body workout.

Shifting books is one of those activities that permit contemplation. As I . . . [more]

Posted in: Legal Information


SEO for Law Firms: Why Adwords Is Not the Solution

Paid search advertising programs, like Google Adwords, allow for the placement of text-based ads next to the ‘natural’ search results, and can provide access to the desired audiences that many law firms seek. But what do they actually deliver? Are these ads effective for attracting clients? How much web traffic will they bring? Is it better to offer a paid ad or to show up in the natural search results? While paid search marketing has its place, and has generated billions in revenue for Google, this is also a form of advertising I advise clients marketing legal services to stay . . . [more]

Posted in: Legal Marketing

A Lament for Legal History

A friend (and fellow law graduate, non-practising) recently related an exchange she had with a prominent Canadian justice in the course of the friend’s work with a federal government department. (You may notice I am trying very hard to keep details vague, so as not to cause any embarrassment, although the friend did give me permission to relate this story in this column.) My friend had the pleasure of accompanying the judge during a trip, and they got to chatting about Canadian law and the Charter in particular. The friend mentioned the concept of the “living tree” in the context . . . [more]

Posted in: Legal Information

The First Annual Blue-Sky Challenge

Okay, so here we are, in the dog days of summer. Canadian readers have just come off the August long weekend, and most probably wouldn’t object if this three-day holiday were suddenly extended to a full week by executive fiat. But no matter where you are (okay, not Australia), you’ve had your fill of daytime heat, evening thunderstorms and the like. You’re ready for a splash of something different.

And here it is: welcome to the first annual Legal Profession Blue-Sky Challenge! It’s time to engage in some serious blue-sky brainstorming, to think way outside the box, to engage bold . . . [more]

Posted in: Practice of Law

Trust in Librarians

I’ve spent the early weeks of Summer 2008 catching up on my reading. I’ve finally read Wikinomics, for example. I’m also trolling through my Google reader, bookmarks and photocopies of short pieces that I promised myself I would pay closer attention to “when there’s time.” In these articles and posts and books I’ve noticed a recurring theme. The idea of trust, and how Web 2.0 is changing who we trust and what we trust arises again and again.

Jordan Furlong identified trust as a challenge in the world of law firm KM, prompting me to ask the question: Do . . . [more]

Posted in: Legal Information

Lead With Your Strengths

Want to build a successful career or business? Start with your strengths. We all come into this world with a unique set of talents, and over our lifetime with the addition of experience and learning we establish a foundation of knowledge, skill, and ability. The winning strategy is on maximising your strengths.

Harold Weinstein, Chief Operating Officer of Caliper Corporation, notes that “over the years our research has shown that there’s a strong correlation between performance and motivation. People who are working in roles that are consistent with their personality, values and interpersonal characteristics generally outperform those who are less

. . . [more]
Posted in: Practice of Law

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